- customize the look of the model and the color of the available items - you have many items in each category - shake your device or use the random button for different outfits - helps you to make the right decision /deals if you go out for shopping - increases your fantasy and imagination - you can check different types of beauty styles e. g. cosmopolitan style - helps you to look like a starlet, a princess, a fashion victim, a celebrity, a model, a movie or tv actress or even a queen